2023 chicken breast market ushered in the outbreak period, how should enterprises layout this game of chess?

Chicken plays an important role in traditional Chinese diet and is an important seasoning for traditional culture. Therefore, the rapid development of the chicken industry, accounting for more than ten percent of the total output value of China’s animal husbandry, is an important part of China’s animal husbandry.

The development of the chicken breast industry can be roughly divided into three stages according to the time line.

Stage 1.0 “raw material era” — Before 2014, the chicken breast industry was mostly presented in the form of raw materials, there were many types of frozen and fresh chicken breast products, and the ready-to-eat chicken breast industry had not yet formed a scale;

2.0 stage “subdivision era” — After 2014, with the foreign convenience store sandwiches, salads and other light food products into the domestic market, “light food wind” prevailed, chicken breast as one of the main ingredients of light food, rapid development, subdivided into “room temperature chicken breast” and “low temperature chicken breast” two categories, ready-to-eat chicken breast industry began to take shape;

3.0 stage “diversified era” – After 2020, the chicken breast industry began to cross categories, chicken breast meatballs, chicken breast sausage, and even chicken breast potato chips and other diversified product types appeared, and the industry took a stride.

Chicken market Demand Forecast:

1, people’s demand: modern people continue to improve the quality and safety of chicken products, the pursuit of higher standards. The development of the chicken industry will be recognized by consumers, health awareness is getting stronger, and the demand for chicken is getting higher and higher, which will lead to a more lively chicken market.

2, the market demand is still continued: with the increase of people’s income level and the improvement of living standards, the demand of China’s chicken market will continue to increase, and China’s expansion in emerging markets will enhance the level of agricultural exports, promote the rapid development of the chicken industry.